Foodservice operators enjoy confident outlook

The latest Eating Out-Look research says that business confidence continues to grow in the UK’s foodservice sector as over two-thirds of operator’s report an increase in food sales year-on-year.

Eating out continues to rise, Horizons’ survey revealed

The Eating Out-Look, undertaken by Horizons and JRA, reports that fewer operators are taking cost cutting actions in 2014 compared with 2013 and a significant proportion of businesses have increased staff numbers (28%), with fewer having to cut staff hours or freeze wages.

“This is a really encouraging result and one that reassures us that recovery in the hospitality sector is well under way,” says Emma Read, Horizons’ director of marketing and business development.

“Our last operator survey in May 2014 showed that businesses were much more optimistic about future trading, with a third expecting increases in food sales. Six months on their optimism has been proved correct, with the majority of respondents reporting an actual rise in food and drink sales and confidence in the sector even higher.”

The report, which surveys 300 businesses across the market, also reveals that fewer customers are trading down to lower priced meals, 22% this autumn compared with 33% last year. At the same time operators report that the number of customers purchasing food using meal deals or promotions has dropped to 34%, compared with 41% a year ago.

    Twitter Feed